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事例集

顧客育成サポートプログラム

Purpose of administration

The purpose is to promote paid inspection and the purchase of a new car within five years. Also to strengthen the relationship with the customers by performing customer follow ups that are connected to direct mail and sales after buying a new car until changing the car for the customers.

Point of administration
  • Grasp the customers’ needs and present conditions and deliver the direct mail that matches their details. It makes product and information appealed possible.
  • There is a mechanism which can supply highly buying prospective customers to the sales side
  • There is a mechanism that produces dealing again to the fringe customers.
  • It is possible to introduce the person in charge of you at any time in the direct mail, just in case there is a changing of the person in charge.

■The flow of the Customer encouragement support program


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